STRATOR is launching STRATOR +, an innovative digital platform offering personalised access to a wide range of tools and services. Interview with Sébastien FERRINI, Managing Director of STRATOR and Telecoms@Business.
How did the idea for STRATOR + come about?
"STRATOR has experienced strong growth in recent years. As the leading supplier of Point of Sale terminals to tobacconists and newsagents, we now serve 13,200 customers. To enable our customers to devote 100% of their time to their business, we work to provide increasingly personalised and comprehensive support, and ensure that our teams are highly responsive. That's why we created STATOR +: an innovative digital platform that gives each customer a personalised space with 24/7 access to new tools and services. "
What are the main advantages of this new platform?
"With STRATOR +, it's now much easier to contact our sales and administration teams, as well as technical support. In particular, we've set up an instant messaging system, as well as a system for tracking customer requests. Day-to-day support has also been improved, with 'hardware' animations and automatic call-backs if necessary. Finally, the platform can be used for remote training. This new feature has been a great success since last year.
What are the benefits for your customers?
"STRATOR + is a 100% winning local service. By offering our customers greater autonomy, proximity and responsiveness, the platform simplifies their daily lives and saves them time."
How can I benefit from STRATOR +?
"All STRATOR customers will receive a QR code by post to affix to their till. All they have to do is scan it with a smartphone to access their personalised STRATOR + space directly and completely securely."
With STRATOR +, STRATOR is continuing its digital transformation. What about tomorrow?
"New technologies are enabling us to offer additional services and greater responsiveness. Other innovations will be developed as needs arise. Digital technology also enables us to meet the expectations of new generations. It's also a way of contributing to the attractiveness and longevity of the tobacconist and newsagent professions."
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